What Care Means
A website isn't a one-time project. It's a living part of your business.
After your website launches, it starts doing its job — representing your business to every visitor who finds it. But the web doesn't stand still. Software updates roll out. Security threats evolve. Content needs refreshing. Links break. A website that looked perfect on launch day can slowly become outdated if no one is watching.
Ongoing care means someone is watching. Updates get applied. Backups get taken. Security gets checked. When something needs attention, it gets attention — before small issues become larger ones.
This isn't about fear. Your website won't break overnight. But over weeks and months, small neglect adds up. Care plans exist because most business owners don't have the time — or the desire — to manage updates, monitor security, and check backups themselves.
Updates
Software, plugins, and platforms release updates regularly. Applied promptly, they keep your site compatible and secure.
Security checks
Monitoring watches for issues. Most of the time, there's nothing to report. When there is, it gets addressed.
Backups
Regular backups mean your site can be restored if something goes wrong — a safety net you hope to never need.
Content changes
Sometimes a phone number changes, a service description needs updating, or a photo needs swapping. That's part of care, too.
Essential Care
Your site, kept healthy.
The fundamentals that keep your website running — updates, monitoring, backups, hosting. For businesses that need their site maintained without active growth management.
Essential Care
Maintenance that keeps your site running.
$79–$129/mo
What's included
- Website updates — software and plugins kept current
- Security monitoring — watching for issues
- Regular backups — so your site can be restored
- Website hosting — on Hostinger, your ownership preserved
- Basic support — questions and small fixes
Who it's for
Businesses that need their website maintained — kept updated, backed up, and secure — without active growth management. If you want peace of mind that your site is being looked after, this is it.
Growth Care
Your site, growing with you.
Everything in Essential Care, plus the ongoing work that helps your online presence grow — SEO monitoring, Google Business Profile monitoring, content updates, and priority support.
Growth Care
Maintenance plus active growth support.
$149–$249/mo
Everything in Essential Care, plus
- SEO monitoring — watching how your site performs in search
- Google Business Profile monitoring and ongoing maintenance
- Content updates — keeping your site fresh and relevant
- Search Console monitoring — tracking indexing and visibility
- Priority support — your requests come first
Who it's for
Businesses actively growing their online presence — working on search visibility, keeping content current, and wanting their website to support growth, not just exist. If you're investing in being found online, Growth Care helps that investment pay off.
What's Not Included
Care plans keep your site healthy. They don't build new things.
Honest boundaries matter. Here's what care plans don't cover — so you know before you decide.
- Unlimited revisions — care includes small content changes, not open-ended redesigns
- Custom development — new features, tools, or functionality are separate projects
- Social media management — posting, scheduling, and community management aren't part of care
- Pay-per-click advertising — Google Ads, Meta Ads, and paid campaigns are separate
- New page builds — adding pages to your site is a project, not part of ongoing care
If you need something beyond care, we can talk about it as a separate project. Care keeps what you have healthy — it doesn't replace building something new.
Do You Need Care?
Honest guidance, not a sales pitch.
Essential Care may be a good fit if your website needs regular maintenance without active growth management.
If your website matters to your business, having someone maintain it helps small problems stay small. Updates, backups, and monitoring aren't exciting, but they help keep your site running smoothly over time.
Growth Care makes sense if you're actively growing your online presence.
If you're working on being found in search, keeping your Google Business Profile current, and wanting your content to stay fresh, Growth Care supports that. It's for businesses treating their website as a growth tool, not just a digital brochure.
Care is optional, not required.
Your website will launch and function without a care plan. But websites without care can become outdated — security gaps, broken links, stale content. Care is available because most business owners don't want to manage this themselves. It's your choice.
If you're not sure which plan fits — or whether you need one at all — that's a good conversation to have. Ask Andrew.
Ready to Talk
Ask Andrew which care plan makes sense for you.
No pressure, no required upsell. If care makes sense for your business, we'll figure out which plan together. If it doesn't, that's fine too. The conversation comes first.
Get Your Free DemoAndrew Maupin Founder, Maupin Media